For the past decade, the UAE Year Of initiative has brought the nation together under a shared vision—fostering national values, strengthening social bonds, and sparking collective momentum. Each year, a distinct theme inspires individuals, organisations, and institutions to shape a thriving and more inclusive future.
Through storytelling, community-driven initiatives, and cross-sector partnerships, the UAE Year Of encourages all who call the UAE home to engage meaningfully—raising awareness, catalysing change, and advancing impact across environmental, health, social, and economic spheres.
Since its inception in 2015, the UAE Year Of themes have shaped societal values, encouraged sustainability, and driven social impact:
2015: Year of Innovation – Fostering innovation and cutting-edge research.
2016: Year of Reading – Cultivating knowledge and lifelong learning.
2017: Year of Giving – Encouraging philanthropy and social responsibility.
2018: Year of Zayed – Honouring the UAE’s founding father’s vision.
2019: Year of Tolerance– Promoting cultural understanding and inclusivity.
2020: Year of Preparation for the Next 50 – Laying the foundation for the UAE’s future.
2021: Year of the 50th – Celebrating the UAE’s golden jubilee.
2023 & 2024: Year of Sustainability – Driving environmental and social responsibility and action.
2025 was declared the Year of Community by His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the United Arab Emirates, highlighting the essential role of community bonds, collective skill development and community-driven initiatives in building a more inclusive and united nation.
Step into the world of Estidama Craft, a unique interactive realm designed to encourage children to learn about sustainability through an immersive and interactive gaming experience. Inspired by the UAE’s beautiful natural landscape and biodiversity, Estidama Craft guides players into a world of sustainable exploration and behavioural change which also unfolds as an educational iteration that is complemented by five curated lesson plans, designed to transform each gaming session into an educational journey on sustainability.
Welcome to Estidama Craft: An Educational Video Game That Encourages Sustainable Behaviors, Inspired by UAE’s natural landscape.












